This site combines a passion for travel and an interest in customer experience. The idea was born after a year of many trips around the world for both business and leisure. With each trip came countless different customer experiences, from bizarre encounters with other travellers to witnessing hotel and airline staff going above and beyond the call of duty, or (in many cases) doing quite the opposite. What these encounters all have in common is that they have left a mark (or a ‘footprint’) on my travel memories and impacted my perceptions of brands and cultures, shaping how I might speak to others about them. And whether I realise it or not, these encounters have all played a part in influencing my expectations of future travel experiences.
The aim of this site is to provide a space to share my personal experiences of travelling the world and how I am made to feel as a customer along the way, reflecting on and analysing these encounters where relevant. For anyone else who might be interested in this kind of thing, I’d like to encourage you to share with me your customer experiences of travel and open up a forum for discussing something that I personally find fascinating.