Category Archives: comedy

Larry David’s take on the travel customer experience

I am a massive fan of Curb Your Enthusiasm. While some may find him irritating, I can’t help but think that Larry David’s experiences in hotels, restaurants and on aeroplanes beautifully capture some of the anxieties and inconsistencies we endure as customers of travel.

If, like me, you think Larry David hits the nail on the head, take a look at some of my favourite LD clips here:

Larry David on tipping a bellboy

Does a thorough tour of the room really deserve a $20 tip or is it an unnecessary waste of time?

Larry David on sticking to your cabin
The unwritten rules around sticking solely to toilet usage in your own cabin.

Larry David on how the chosen attire of other passengers can affect the in flight experience
How the hairy legs of the guy next to you can be a rather unpleasant distraction on board!

Larry David on sample abusers
How far is too far when it comes to ice cream samples?

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Plane banter

Following on from my post a few days ago about airline humour which looked at some comical interpretations of air travel, I thought I’d share some thoughts on a related subject…the antithesis of humour…the airline safety video.

When it comes to flying we all know that the safety video is a necessity and all passengers need to be aware of what to do in the event of an emergency. But we also know that safety videos tend to be as boring as hell. I for one, as a regular traveller, completely switch off and ignore the safety video as it plays whilst the aircraft taxis to the runway, knowing full well that if I did zone back in I could probably recite the instructions word for word. I imagine that many regular fliers are like me and think they’ve heard it all before. So why bother showing it at all if people aren’t going to pay attention? Well I guess there’s no choice in the matter… it’s got to be shown for legal reasons and we also need to be as up to speed as we can possibly be on safety procedures. But with this comes a dilemma… how do airlines get people who think they know it all to pay attention?

Well it seems that times are changing as airlines are beginning to acknowledge this. Strategies are now being implemented for the safety video to go above and beyond simply telling us about how to “adopt the brace position” or what to do “in the unlikely event of the aircraft having to land on water”. The safety video has taken on an additional role… to entertain passengers.

Air New Zealand were the first to get creative with their safety video, using Kiwi-centric themes such as the Hobbit and the All Blacks to capture the attention of passengers:

Virgin America recently launched a fully choreographed, pop style safety video with some quirky dance moves and catchy lyrics. Although specifically designed to ‘grab people’s attention’ according to COO Steve Forte, the video has been a success in the realms of social media and content marketing, with nearly 9 million views on Youtube:

And now Delta have just got ‘on board’, with the launch of their nostalgic 80s style safety video this week which acts as a tribute to their first ever safety video 3 decades ago. In it we see iconic hairdos, big glasses and rubik’s cubes as well as some celebs from the decade bopping along to the retro beats. The video has already had over a million hits in the space of a few days and streams of positive comments such as “Great way to reinvent (the always boring) safety videos!” Take a look here:

We can’t deny that this change in style is having an impact, with these videos now going viral and gaining millions of hits. People are clearly starting to pay attention. The key safety messages are not only being delivered, but they are being done so with personality and banter and as such, the airlines responsible have successfully found a way to engage even the most ‘know it all’ passengers, whilst raising their online profile. I certainly am looking forward to the prospect of seeing one of these videos on a flight and it’s a case of ‘watch this space’ to see which airline is going to get creative next!

Airline humour

Air travel seems to provide rich material and fuel the laughter for many comical sketches. I guess this is largely down to the fact that flying still (despite some carriers providing what can seem like a bus service) feels strange and unnatural with so much potential for things to go wrong. The idea of being in a metal tube 40,000 feet in the air for several hours can be quite hard to contemplate – for me at least anyway. If we were meant to fly, surely we’d have been made with wings? Nevertheless that doesn’t stop me from going anywhere and trying my best to forget my fears and enjoy the experience of flying.

Bad and bizarre customer experience is often at the heart of any comedian’s work. I am a big fan of anything ‘comedy’ related so I was quite excited to discover a comedienne over the weekend (who has apparently been around for years) who goes by the name of Pam Ann. As you can probably tell, her sketches focus specifically on the flying experience, bringing to life the varied perceptions people have of different airlines in an amusing yet graphic way. Much of it is of course deeply exaggerated, but there are still some interesting underlying messages in her work around how people are made to feel by staff, based on her observations as a passenger.

Check out the following (though best not to if you are easily offended):

https://www.youtube.com/watch?v=kAgQR8Z_-KQ

https://www.youtube.com/watch?v=0JgKWguQ4P4

If you like what you see here is the link to her website to find tour dates. It looks like she’s going to be in London at the end of March…! http://pamann.com/

Another great pair of comedians who have also used the theme of flying and the unique customer experience we can encounter whilst in airports and on board as comedy fuel is David Walliams and Matt Lucas. Despite first hitting our screens a few years ago, their series Come Fly With Me will never get old, especially with episodes currently being re-aired on Sky and Netflix.

A couple of my favourite sketches:

https://www.youtube.com/watch?v=BOrhMcqx6vw

https://www.youtube.com/watch?v=zIJzfrrpyUQ

Enjoy and remember to keep your eye out for real life comedy gold whilst you’re travelling!