Something I pay close attention to whilst staying in hotels is the mini bar. In fact, one of the first things I do when I check into any hotel room is suss out the mini bar situation. This has become a kind of ritual as I settle in and familiarise myself with my temporary ‘home’, despite the fact that 95% of the time I wouldn’t actually buy anything from it. We’ll come onto that.
The contents of a mini bar can tell you more about the hotel brand and the location you are staying in than you might realise. For example, I stayed in a quirky boutique hotel in Moscow a couple of years ago called the Golden Apple and was amused to discover that vodka was cheaper than water. Got to love the priorities in Russia!
This mini bar in the Eros Hotel, New Delhi also intrigued me in its dominant offering of British branded alcohol:
Coincidence? Or a reflection of how prominent British culture is in modern India?
And this picture below taken of a mini bar in the Zetter hotel where I stayed a couple of weeks ago in Farringdon London, has moved away from your typical classic ‘open-the-cupboard’ mini bar to having all the tempting snacks in full display on the unit next to the bed. What is more interesting is the hotel’s choice to supply a product called ‘Faust’s potions’ – a relatively new product on the market, described as a ‘recovery pack aimed at professionals to help you feel your best’… or in other words, to help ease the hangover. Says a lot about the clientele… I had in fact just come from an evening of wine tasting!
So we have lots of different types of mini bars offering a range of different products. But who is actually buying the contents? Apparently very few of us according to TripAdvisor who shared results from a research study conducted for them by Ipsos earlier this year which suggests that mini bars are soon to be a thing of the past. Only 14% of global travellers consider the mini bar an important amenity whilst 63% of global hoteliers have already done away with the mini bar.
This made me question why I very rarely take anything from the mini bar and I came to two conclusions. Firstly, the majority of snacks in a mini bar are loaded with carbs and covered in chocolate. Although I love to indulge, especially when I’m on holiday, I tend to do my indulging when I’m out and about. Snacking on crisps and chocolate is often the last thing I want to do when I come back to my hotel room after a heavy meal, or when I leave the room first thing in the morning. Mashable, in its 15 ideas that would vastly improve travel suggests that healthy vending machines offering olives, dried fruit and organic foods would go down well in hotels and I have to agree…not just for corridor vending machines but within mini bars in bedrooms too.
Secondly, there’s the guilt thing. We all know that the prices of products in mini bars are likely to be at least treble the prices of the same products in the shop just outside the hotel. We have also clocked onto the fact that mini bars are designed to catch us at our weakest moment, with some hotels now (like the Zetter) having their mini bar products in full display, eyeing up their guests and luring them in. As tempting as the display might be, I think that travellers are outsmarting the system and realising that popping down to the 7-11 to stock up on water and snacks for the room is the way to go. People just can’t justify the current cost of products from a mini-bar, even business travellers using the company credit card. We want to feel smart about the choices we make when we travel and spending over the odds for a bottle of water, a packet of crisps and a shot of whisky doesn’t seem so clever. So we’ll apply control, restrain ourselves and resist temptation…or be shrewd and come armed with pre-purchased snacks.
Perhaps if hotels considered significantly lowering their mini bar prices to a level that guests are more likely to be able to justify (with less margin but still enough to make some profit) the impending death of the mini bar might be less of a reality. Oh and they should look to supply some healthier product options. Personally I think it would be a shame if mini-bars ceased to exist. They are an iconic feature within hotel rooms and, like I said earlier, having a look at what’s on offer helps ease us into our temporary ‘home.’
I’ll finish this post with a story of a mini bar incident that occurred on a business trip earlier this year which still makes me chuckle. We were in New York, staying at the Intercontinental Times Sq. One of my colleagues, the newest member of the team who was excited to be on his first trip away for work, started getting to grips with his room. He was intrigued by the bright coloured packet on top of one of the cupboards and upon closer inspection, realised this was a condom pack. He then realised that attached to this pack was a wire and that wire ran back behind the cupboard connecting to something else. By the time he had registered what it was connected to – the mini bar – it was too late. He had nudged the condoms and they had now been out of position for over 10 seconds. The sign next to the bar said that anything out of place for 10 seconds or more would be charged – the bar had a sophisticated sensor system so could recognise this. The panicked expression on his face and shaky explanation to our team of what might be appearing on his room bill at checkout is something I’ll never live down.